Privacy Policy

Last updated: March 2026

Wls eCom LLC operates this store and website, including all related information, content, features, tools, products, and services, to provide you, the customer, with a carefully curated shopping experience (the “Services”). Wls eCom LLC uses Shopify to make the Services available to you. This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, make a purchase from, or otherwise interact with the Services, or when you communicate with us. In the event of a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy governs the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using or accessing the Services, you acknowledge that you have read this Privacy Policy and understand how your information is collected, used, and disclosed as described here.

Personal Information We Collect or Process

When we use the term “personal information,” we mean information that identifies, relates to, or can reasonably be linked to you or another person. Personal information does not include information that is collected anonymously or that has been de-identified so it cannot reasonably be used to identify you. Depending on how you use the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information, including inferences drawn from such information:

  • Contact details, including your name, address, billing address, shipping address, phone number, and email address.

  • Financial information, including credit card, debit card, and bank account numbers, payment card details, account information, transaction details, payment method, payment confirmation, and other payment information.

  • Account information, including your username, password, security questions, preferences, and settings.

  • Transaction details, including the items you view, add to your cart, add to your wishlist, purchase, return, exchange, or cancel, and your previous transactions.

  • Communications with us, including any information you include in your communications with us, such as when you send a customer support request.

  • Device information, including information about your device, browser, or network connection, your IP address, and other unique identifiers.

  • Usage data, including information about your interaction with the Services, such as how and when you use or navigate through the Services.

Sources of Personal Information

We may collect personal information from the following sources:

  • Directly from you, for example when you create an account, visit or use the Services, communicate with us, or otherwise provide us with your personal information.

  • Automatically through the Services, including from your device when you use our products or services or visit our websites, and through cookies and similar technologies.

  • From our service providers, for example when we engage them to enable certain technology and when they collect or process your personal information on our behalf.

  • From our partners or other third parties.

How We Use Personal Information

Depending on how you interact with us or which Services you use, we may use your personal information for the following purposes:

  • Providing, tailoring, and improving the Services.

  • Marketing and advertising.

  • Security and fraud prevention.

  • Communicating with you.

  • Legal compliance and protection of our rights.

How We Disclose Personal Information

In certain circumstances, we may disclose your personal information to third parties for legitimate purposes, subject to this Privacy Policy. These circumstances may include:

  • Through Shopify, we work with vendors and other third parties that perform services on our behalf, such as IT management, payment processing, data analytics, customer support, cloud storage, order fulfillment, and shipping.

  • We work with business and marketing partners to provide marketing services and show you advertisements. For example, we use Shopify to support personalized ads with third-party services based on your online activity across different stores and websites.

  • When you direct us, request us, or otherwise consent to the disclosure of certain information to third parties.

  • With our affiliates or otherwise within our corporate structure.

  • In connection with a business transaction such as a merger or bankruptcy, to comply with legal obligations, to enforce terms or policies, and to protect our rights and the rights of our users or others.

Relationship With Shopify

The Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be shared with Shopify and with third parties that may be located in countries other than where you live, so the Services can be provided and improved.

In addition, to help protect, grow, and improve our business, we use certain enhanced Shopify features that include data and information obtained from your interactions with our store, other merchants, and Shopify. In these cases, Shopify is responsible for processing your personal information, including responding to requests to exercise your rights regarding the use of your personal information for these purposes.

For more information about how Shopify uses your personal information and what rights you may have, please review the Shopify Privacy Policy for consumers. Depending on where you live, you may be able to exercise certain rights regarding your personal data through the Shopify Privacy Portal.

Third-Party Websites and Links

The Services may contain links to websites or other online platforms operated by third parties. If you follow links to sites that are not affiliated with or controlled by us, you should review their privacy and security policies and other terms. We do not guarantee and are not responsible for the privacy or security of such sites, including the accuracy, completeness, or reliability of information found on them.

Information you share in public or semi-public spaces, including social media platforms operated by third parties, may be visible to other users of the Services and/or users of those third-party platforms without limitation on its use by us or by any third party. The inclusion of such links does not by itself imply endorsement of the content on those platforms or of their owners or operators, unless otherwise stated in the Services.

Children’s Data

The Services are not intended for use by children, and we do not knowingly collect personal information from children who have not reached the age of majority in your jurisdiction. If you are the parent or guardian of a child who has provided us with personal information, you may contact us using the details below to request deletion of that information.

As of the effective date of this Privacy Policy, we do not have actual knowledge that we “share” or “sell” personal information of individuals under 16 years of age, as those terms are defined under applicable law.

Security and Retention

No security measure is perfect or impenetrable, and we cannot guarantee “perfect security.” In addition, any information you send to us may not be secure while in transit. We recommend that you do not use insecure channels to send sensitive or confidential information.

How long we retain your personal information depends on several factors, such as whether we need the information to maintain your account, provide the Services, comply with legal obligations, resolve disputes, or enforce applicable contracts and policies.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights regarding your personal information. These rights are not absolute, may apply only in certain circumstances, and we may decline your request where permitted by law:

  • Right to access.

  • Right to deletion.

  • Right to correction.

  • Right to data portability.

  • Right to opt out of sale or sharing for targeted advertising.

  • Manage communication preferences.

If you live in the United Kingdom or the European Economic Area, you may also have the following rights, subject to local law:

  • Right to object to processing and restrict processing.

  • Right to withdraw consent.

You may exercise these rights through the designated places in the Services or by contacting us using the details below. We will not discriminate against you for exercising any of these rights. We may need to verify your identity before processing your request, as permitted or required by law.

Complaints

If you have complaints about how we process your personal information, please contact us using the details below. Depending on where you live, you may have the right to appeal our decision or lodge a complaint with your local data protection authority.

International Transfers

Please note that we may transfer, store, and process your personal information outside the country where you live.

If we transfer your personal information outside the European Economic Area or the United Kingdom, we use recognized transfer mechanisms such as the European Commission’s Standard Contractual Clauses, or equivalent contracts issued by the relevant UK authority, unless the transfer is to a country deemed to provide an adequate level of protection.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the “Last updated” date, and provide notice as required by applicable law.

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